Mugafi: Turning Creativity Into an Economy of Its Own
Mugafi is bridging the gap between AI-driven creativity and community ownership to build a brand new entertainment economy.
For decades, the entertainment industry has been a walled garden where the world’s best stories often die behind closed doors. Whether it’s a lack of funding or a lack of access, the “gatekeeper” model has left thousands of creators sidelined.
Mugafi is changing the rules. Founded in 2020 by Vipul Agarwal, the platform is building a new creative model where technology helps creators build faster, communities help fund earlier, and ownership is shared from day one.
At its core, Mugafi does three things:
It helps creators use AI to develop entertainment IP like films, music, and animation.
It allows those IPs to be funded by a community that believes in them.
It enables creators and supporters to share in the success if those projects perform commercially.
From Idea to IP: How Mugafi Works
Mugafi is not a traditional studio, and it’s not just another Web3 marketplace. It functions as a creative engine, guiding ideas from concept to structured intellectual property.
Creators begin by using Mugafi’s AI-powered creative tools, including its scriptwriting and story-development suite (such as VED). These tools act as collaborators rather than replacements. They help creators structure narratives, refine dialogue, explore plot directions, and organise raw ideas into production-ready formats.
For writers, this might mean turning a rough idea into a screenplay with stronger pacing and clearer arcs.
For musicians and animators, it means shaping creative output into defined IP that can be evaluated, funded, and eventually distributed.
This is where Mugafi stands out: creativity isn’t left abstract. Ideas are deliberately shaped into assets with intent.
Funding Creativity: How Ownership and Investment Work
Once an idea has been developed, Mugafi opens the door to participation.
Instead of relying on opaque studio deals, Mugafi allows creative IP to be tokenized onchain, enabling people to support projects directly. This is where Mugafi’s integration with Avalanche becomes essential.
In December 2025, Mugafi announced its partnership with Avalanche to build the world’s first onchain Entertainment IP Launchpad. This system allows films, music projects, comics, and animation IP to exist as transparent, investable digital assets.
For someone engaging with Mugafi for the first time, the experience is designed to be simple. IPs are presented with clear context: what the project is, what stage it’s in, and how participation works. Instead of speculation, engagement is tied to creative progress and defined ownership structures.
Supporters who back an IP gain exposure to its potential upside. Depending on the project, this can include revenue-sharing, early access, or alignment with creators they believe in. Beyond short-term token flipping, the goal is long-term participation in creative success.
Proof Beyond Theory: Mugafi in the Real World
Mugafi’s model is not just conceptual.
In 2025, Mugafi co-produced the theatrical release Kuberaa, a major film that grossed approximately ₹138–139 crore ($16.5 million USD) at the box office. The project validated Mugafi’s ability to take ideas from development through to commercial distribution.
Today, the platform supports over 2,000 IPs in development and a community of more than 10,000 creators, spanning films, music, animation, and storytelling formats at various stages of maturity.
Blockchain as the Backbone: Why Avalanche Makes This Possible
Managing creative IP at this scale requires infrastructure that is fast, reliable, and transparent.
Avalanche provides Mugafi with the ability to process transactions efficiently, maintain clear ownership records, and support real-world entertainment assets without friction. More importantly, Avalanche aligns with Mugafi’s builder-first philosophy: usability over unnecessary complexity.
Through this partnership, Mugafi is targeting an initial $10 million in IP financing, with ambitions to scale toward $1 billion annually in entertainment IP throughput. These goals reflect confidence in a system designed to responsibly connect creativity and capital.
What This Unlocks for Creators and Fans
Mugafi’s impact extends beyond individual projects. It reshapes who gets access and who gets ownership.
Creators anywhere can develop and present IP without relocating or giving up control.
New funding paths emerge that align audiences directly with creative vision.
Fans become stakeholders, supporting stories early and sharing in their success.
Entertainment IP becomes liquid, accessible to creators, communities, and institutions alike.
Conclusion: A New Creative Model Takes Shape
Mugafi’s aim isn’t to replace the entertainment industry overnight. It’s to offer a more open alternative, one built on transparency, participation, and respect for creative labour.
By combining AI-powered creation tools with a blockchain-backed ownership model, Mugafi challenges how stories are developed, funded, and owned.
For creators, it offers control.
For fans, it offers participation.
For the industry, it offers a glimpse of what entertainment can become when value is shared, not hoarded.
If and when this model succeeds, Mugafi won’t just be another platform on Avalanche; it will mark the emergence of a new creative economy.
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